Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content

Chapter 1. Writing for Web Users Implies Writing for Search Engines

Writing for the Web is fundamentally different than writing for other media, such as print. Sure, some good writing habits for print also apply to the Web. You should use an engaging tone and fresh word choices. You should organize your information clearly. And, most importantly, you should understand your audiences and write in ways that make it easy for them to understand your content. However, analysis shows that readers approach Web content far differently than print content. This book seeks to use this insight to provide a practical guide for Web writers and content strategists.

This book is about understanding the content needs of Web users to do a better job of presenting ...