The modern music listener demands perfection; the modern musician demands perfection. To add to this, most unsigned bands are less competent musicians and demand more than can be achieved in the time available. So what does this mean? In short, it means you have to be in this business for the love of it. You have to demand more from yourself than others. It means that you have to be willing to go the extra mile to get results. It means that you have to become a leader, and a confident ‘people person’ who can get the best from all sorts of personalities. If you are just after fame, fortune and accolades, then you are better off becoming a musician. With long and underpaid studio days in small claustrophobic spaces with little to ...

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