What Is World Class?

A world class studio operator is someone who appreciates his or her market position and takes advantage of every available business opportunity. As someone who helped in the building, maintenance, and operation of a number of studios for a few decades, I welcome this opportunity to share some hard-earned insights about survival in the high end of the world of professional audio recording. Believe me, the headaches never end, but neither do the new chances for success—on whatever business level you wish to operate.

Many studio owners of both large and small operations bristle at the words “world class.” The categorization seems to suggest a “hipper than thou” attitude in this era of global excellence. When I talk about world ...

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