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Audio Recording in the 21st Century

To be successful in the professional audio recording business of today, you have to know a lot more than just how to push a fader or send out an invoice. In fact, you probably shouldn't do both.

Howie Schwartz, the successful owner of Howard Schwartz Recording in New York City, once gave me some very good advice: “Client services, marketing, and mixing are the three main components of a successful studio. As the CEO, you can't do all three. Those hats just don't all fit the same guy. If you are a mixer find somebody to replace you or find somebody to take care of business. You can't collect money from behind the console.”

In today's world of multimedia and satellite/landline overdubs, we are no longer just ...

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