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Diversification: Providing New Services to Different Clients

During my many years in the audio industry, I have often emphasized that although pop music recording is tough, the visual music postproduction business (and now interactive audio for visual) truly separates the men from the boys. With visual music (film, television, CD-ROM, electronic games, and so forth) there are stricter budgets, more challenging format requirements, mandatory deadlines, and uncompromising clients who would just as soon take your head off as say “good morning.” Also, if you don't always have an on-time start, or if your machinery breaks too often, they will walk out in a hot second. If you are not totally secure about having the right equipment and the knowledgeable ...

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