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Audio Recording for Profit by David Goggin, Chris Stone

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15

Secrets of Success on the New Recording Frontier

The recording industry today is a cornucopia of opportunities, challenges, and mysteries—not to mention pitfalls. Unlike the past, with its relatively simple scenario of “how to succeed without really trying,” the current business environment here in the U.S., in Europe, and in Asia is an unfamiliar road map. We are no longer recording studios—we have become professional audio service centers. Where are we going? How do we get there? What is the next trend? What are the secrets of survival? Once we know that, maybe we can make a decent profit!

Generalizations and insights abound. “Diversify or die!” (I emphasized this many years ago.) “Audio and visual content are coming together.” (Ditto.) ...

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