Working (with) the Press
When new clients choose your facility for the first time, there are several factors they've considered before picking your studio over the competition: price, convenience of location, specific equipment inventory, recommendations from their peers, and, perhaps most importantly, your facility's image in the recording industry.
Much of your marketing attraction is determined by your credits and a list of your previous clients. Your reputation for putting out quality end product is confirmed by captioned pictures, feature articles, and mentions in our industry's important trade magazines. Framed copies of your accomplishments as reported in print, along with industry awards of excellence, such as Gold and Platinum Record ...