Market-Driven Profit Centers—Finding Your Niche

Being a businessman in a studio full of artists, producers, and engineers has always been a challenge for me. First of all, they think I am from another world because I don't speak their technical language, my ears don't hear anything close to what they hear, and when I start talking about “business stuff,” they tune out in five seconds or less. Worse than that, when they have tried to teach me their craft by allowing me to assist on a session, I've always managed to erase a track by pushing the wrong button on the tape machine. I was ejected from the control room and told not to return.

But when payday came, I was a genius—because the checks were always good at the bank. “How did you do that?” ...

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