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Audio Recording for Profit by David Goggin, Chris Stone

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26

Smart Studio Pricing

CHARGE OR RETREAT

As the old saying goes: If you don't bet, you can't win. But to bet, you've got to have the bucks (or the credit line) to take the risk. To have that luxury, you have to be profitable. To be profitable, you have to charge what the market will bear. Otherwise you have to retreat from opportunities, accept the fact that you are an “also ran,” and settle in with the average people who just want to keep their head above water and stay alive. No growth, no leadership in your market niche, no nothing. What a drag!

BASIC PRICING POLICY

To remain profitable, you must know for certain what maximum amount may be charged for any given service that you or your facility performs in your recognized geographical business ...

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