A Few Good Chess Moves Can Boost Your Profitability

According to economic reports over the past few years, our industry has been fairly healthy on a global basis. CD sales are up for this period, and DVD in all of its forms is starting to make major revenue contributions to many facilities. Visual postproduction billings have also been healthy and therefore responsible for new levels of profitability in most global markets. The film business has also set new levels of gross billings, leading to larger audio budgets in many cases.

It's smart to remember that our cottage-entrepreneurial industry, particularly in the pricing arena, is like a chess game. It is based on patterns. By examining patterns, you can see how specific pricing policies ...

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