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Audio Recording for Profit by David Goggin, Chris Stone

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Communication Then and Now

One of today's secrets to success is understanding the current state of the art in business data and voice communication vs. the antiquated modes of yesteryear. Consider all the progress just in the 1990s: the Internet and cell phones became commonplace, e-mail became the simplest and least expensive way to communicate worldwide in writing, satellite transmission costs dropped by more than half, and long-distance telephone costs became a small fraction of what they were at the beginning of the decade.

In terms of sound, digital transmission capabilities have changed how we transmit audio around the world—totally reorganizing the way commercial music is listened to and sold. Knowing how to utilize these sophisticated ...

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