Absolute Symbiosis—Suppliers and Providers

Let's revisit some useful basic concepts for success in our industry: Understand the technical direction the industry is taking, so that your product mix meets the needs and budgets of your clients, and use your people skills to convince your team and your clients to trust you to do it your way. Learn how to do both of these, and you will be successful, as well as loved. Sounds like the place I like to be—how about you?

Symbiosis is defined as: “a relationship between two people in which each person is dependent upon and receives reinforcement from the other.” (Random House Dictionary,2nd edition). The manufacturers’ representatives and pro audio dealers who sell hardware and software to the professional ...

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