Chapter 4

Advertising, Marketing, and eCommerce

Abstract

As augmented reality grows in importance as a medium, it will be used more heavily for advertising. That is an assertion so obvious as to hardly require support, but copious amounts of evidence can be found both in the prevalence of ad-supported content online and on the air, as well as in the accelerating trend of AR ads already underway. Less certain, however, is how the various laws and regulatory bodies governing commercial scruples will react to these innovations. Federal regulators have already been invited to limit the use of AR in advertising, but to date have refused to do so. As with web-based advertising, it will only be a matter of time until we see the development of new ...

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