CHAPTER 4
Culture Clash: Can Corporate and Latino Cultures Be Reconciled?
La preservación de la propia cultura no requiere desprecio o falta de respeto hacia otras culturas.
Preservation of one’s own culture does not require contempt or disrespect for other cultures.
—César Chávez, American labor activist
Herein is the conundrum: corporate America says it wants more Latino managers and leaders. Young Latino professionals in growing numbers aspire to this leadership. Yet, as we have seen so far, what should be mutually reinforcing trends to speed up advancement are instead two forces increasingly in conflict due to deep differences between corporate culture and Latino culture.
If businesses are to overcome the 5 percent shame, they must go beyond ...
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