Auténtico, Second Edition, 2nd Edition

CHAPTER 9

The Next Generation of Latino Leaders: Latinx Learns, Challenges, and Rises

Preferiría ser la cola de un león que la cabeza de un ratón.

I would rather be the tail of a lion than the head of a mouse.

—Daddy Yankee (Ramón Luis Ayala Rodríguez)

The personal and professional biographies of the executives we interviewed—with stories of struggle and triumph, lessons learned, new paths forged—generated insights and wisdom that we have sought to capture as a definitive guide to Latino career success.

Given that the boomer Latino executives grew up and then prospered in an earlier time, how relevant are their experiences and their choices for climbing the rungs of the corporate ladder to Latinos one or two generations later—the ones for whom ...