Introduction

Why Should Anyone Work Here?

A talented young product designer with an unusual perspective and skill set is repeatedly told that her ideas are too offbeat and she should get with the program. She starts scanning the web for other opportunities.

A smart, ambitious middle manager feels growing frustration at the poor communication of a strategy by his boss and other company leaders. How can he effectively manage his people if he doesn’t know what’s really going on?

An experienced marketing executive in a large consumer products company yearns for a greater sense of purpose and meaning in her work, and wonders whether it will be possible to find it at her current company.

A new employee at a large, forward-thinking professional services ...

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