Authenticity

10

Finding Authenticity

THE RIGHT DIRECTION FOR YOU

EACH YEAR, THE COLOR MARKETING GROUP OF ALEXANDRIA, Virginia, hosts “colorconnects” events for color and design professionals representing ten different industries. Hundreds of designers work in teams across those industries to share non-competitive trend analysis, identify specific design drivers stemming from these trends, and then use those drivers to invent thirty new-to-the-world colors. In 2005, the participants put forth the trend “Contradiction/Juxtaposition” to describe the desire among consumers for “Better than Real” products. The written report stated, “POLARIZATION was identified by all industries … Our complex world will push us toward living with diametrically opposed values at ...