3
The Supply of Inauthenticity
WHAT’S GOING ON?
AUTHENTICIT Y IS IN THE AIR . YOU SEE IT, FEEL IT, ALL around you. Most of what we experience in today’s consumer-oriented society revolves around issues of what is real and what is fake. Postmodern theorists constantly write about the interplay and intermingling of the authentic and the inauthentic. But one need not be well-versed in Jean Baudrillard’s concept of simulacra, familiar with Umberto Eco’s musings about hyperreality, nor even comprehend the Wachowski brothers’ philosophy in The Matrix to see what’s going on. A single day of shopping will suffice.
One Unreal Day
The alarm goes off at 8:15 a.m. on Saturday morning, and Eddie hits the snooze button on the John Deere Tractor Alarm (with ...
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