Foreword
It is an understatement to say that the AECO industry is going through the most profound transformation since Brunelleschi’s Dome of Santa Maria del Fiore, circa 1446.1 If we were a less risk-adverse group, we would call it a revolution. But alas, we are not. So we simply call it BIM—building information modeling.
BIM is our change initiative. As humans, we are hardwired to fight change; we are born with an instinct to defend ourselves...and our ideas. So change agents (including you, since you’ve picked up this book!) must think about practicing BIM holistically:
- BIM is 10 percent technology, 90 percent sociology.
As a leadership member of the AGC/AIA BIMForum, I spend a lot of time thinking about the sociology and management science. ...
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