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Automating Analytics
book

Automating Analytics

by David Sweenor, Melissa Burroughs
October 2021
Beginner to intermediate
72 pages
2h 5m
English
O'Reilly Media, Inc.
Content preview from Automating Analytics

Automating Analytics

Transformation without analytics is just digitization. Analytics makes it transformative.

David Sweenor, Alteryx

Your business changes. It is inevitable. Consumer trends shift, supply chains evolve, and technology advances. You rely on sales reports, market intelligence, and performance indicators to track the health of our business, but how do you keep track of it all? Do you have a method for seeing all the data flowing through your organization? Is it easy to use? Is it fast? Does it get to the right people and systems at the right time? How you get information and insights from all that data and how you do it quickly enough to make decisions that keep your business moving forward differentiates you from the competition. It is a constant struggle to keep up with the huge amounts of data flowing through and around your organization. Successful industries and organizations understand the need for prompt, reliable insights, and they realize that these insights are founded on fast, reliable analytics.

Creating insights is only part of the equation. How do you get those insights to the people who need them? Business information isn’t just for executives and leadership. What if your employees could identify bottlenecks in your manufacturing process by understanding insights hidden within your data? Could your marketing team use data to identify personas and trends in customer habits to better align their campaigns? Could your HR team rely on personnel data ...

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Publisher Resources

ISBN: 9781098111014