April 2022
Intermediate to advanced
456 pages
11h 11m
English
Overview
This book, "Automating Salesforce Marketing Cloud," guides you through mastering automation techniques using the SFMC platform. You'll learn how to enhance your productivity by utilizing automation features, creating custom integrations, and extending the platform using scripting and API calls. Empower your SFMC experience by learning concepts and tools that unlock its full potential.
What this Book will help me do
- Understand the core automation concepts and apply them specifically to SFMC workflows.
- Master the tools available in SFMC Automation Studio to elevate your marketing campaigns.
- Learn scripting and API usage to create custom and dynamic automation solutions in SFMC.
- Discover techniques to optimize operational efficiency, saving time and resources.
- Improve your marketing strategies by connecting SFMC to other applications via integrations.
Author(s)
Greg Gifford and Jason Hanshaw are seasoned professionals with deep expertise in Salesforce Marketing Cloud and automation. Their extensive experience encompasses designing SFMC solutions for high-impact marketing campaigns. With a passion for educating others, they deliver clear, practical guidance to help readers achieve real-world results.
Who is it for?
This book is ideal for marketers, SFMC administrators, and developers seeking to enhance their Salesforce Marketing Cloud skills. It caters to individuals with a foundational understanding of SFMC and basic automation knowledge. Readers looking to streamline processes and improve productivity using automation techniques will find immense value in this guide.
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