April 2022
Intermediate to advanced
456 pages
11h 11m
English
Content preview from Automating Salesforce Marketing Cloud
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Chapter 1: What Is Automation?
Automation is something that has become so ingrained in our society that we almost take it for granted. It is in our daily activities and helps us to achieve so many of our wonderful and innovative inventions. The odd thing though is that despite automation being such a day-to-day thing, not many people can actually explain what it means or where it came from. To help get us all in the right mindset, we first wanted to go over what exactly automation and automation theory are.
In this chapter, we will cover the following topics:
- Automation theory: A dive into the history of automation, the theory behind why automation is useful, and how it should be used
- Defining automation: Solidifying the meaning behind our ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.