Chapter 2: SFMC Automation Tools
Every good SaaS worth its salt has automation capabilities. They have moved from being a cool feature to being necessary for success. Any good system will offer a variety of options to help optimize or create efficiencies in workflows. Whether they are baked-in and user-friendly or more developer-based and require technical skills and knowledge, there are almost always some automation capabilities. This could be a ton of different things, such as the following:
- A drag-and-drop scheduling tool
- A canvas-based pathing and logic tool
- Server scripting capabilities
- Widget functionality
- API capabilities
Each one of these gives you the ability to interact with the platform outside of general UI capabilities, allowing ...
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