April 2022
Intermediate to advanced
456 pages
11h 11m
English
Content preview from Automating Salesforce Marketing Cloud
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Chapter 4: Automating Email Sends
Automation best practices are always a great place to start from, and now we have a lot of understanding of these general best practices and how to use them. Even though best practices are not infallible or ultimate solutions, they are great ways for pointing you in the right direction or for having a boilerplate solution to build off of.
To build off that strong base, we are now going to start exploring more in-depth and detailed information on specific topics of automation in Marketing Cloud. Our first stop in exploring automation in Marketing Cloud is email messaging automation. In this chapter, we will dive deep into what email messaging automation is and how to use it to your advantage.
Email messaging ...
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