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Automating Salesforce Marketing Cloud
book

Automating Salesforce Marketing Cloud

by Greg Gifford, Jason Hanshaw
April 2022
Intermediate to advanced
456 pages
11h 11m
English
Packt Publishing
Audiobook available
Content preview from Automating Salesforce Marketing Cloud

Chapter 12: Webhooks and Microservices

In the previous chapter, we dove into the wonderful world of APIs and SDKs to determine how they could be utilized to implement custom solutions and what the costs or benefits that could be associated with each type are. We learned about the different types of requests that are common in both Marketing Cloud and web development generally. Then, we really honed in on each request type and the overall structure that allows us to communicate with services across the web.

In this chapter, we're going to expand on our API knowledge to understand the concept of using an event-driven framework that lets us act on data in real time rather than with user-driven requests. This is a powerful tool for a variety of ...

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Publisher Resources

ISBN: 9781803237190