April 2022
Intermediate to advanced
456 pages
11h 11m
English
Content preview from Automating Salesforce Marketing Cloud
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Chapter 13: Exploring Custom Journey Builder Activities
In the last chapter, we highlighted some of the possible use cases and advantages of using event-based architecture. In addition to covering the concept of webhooks, including how they differ from a traditional API, we also outlined a sample use case that allows users to set up a GitHub webhook in order to automatically sync content between a repository and Content Builder in Marketing Cloud. Utilizing event-based architectures such as what we just described is important to allow us to create real-time functionality rather than having to utilize concepts such as continuous polling to ensure that data or the resource state is synced between two systems.
In this chapter, we're going to examine ...
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