Chapter 14: Carpe Omnia

You did it! You read the whole book! We are very proud of you and happy that you liked our book enough to read it from cover to cover. Well, we hope you did at least. Automation for Marketing Cloud can be a daunting topic and is certainly one that takes a bit of effort to learn about, so we want to congratulate you on all your efforts!

You may be asking yourself, What does this fancy chapter title mean? Is it just some attempt to make the authors feel smart? Well, maybe a little bit but it also has a great meaning, albeit a bit greedy. Carpe omnia means seize everything in Latin. This, we feel, is something marketers, developers, professionals, and everyone in general should take to heart. If you see an opportunity, whether ...

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