9
C H A P T E R
Notching It Up
Sometimes what is shot is not enough. Sometimes a cut is not the right transition. Sometimes there isn’t quite enough in the tape bin to tell your story. That is when you press Ctrl+8 (Cmd+8) to call in the heavy artillery: effects.
Effects add sizzle. They can help explain and sell. Effects are the icing on the cake.
Whether you are just looking to add a novel transition or you’re going to hit your video with every single effect in the palette, there are things you can do to make your life easier and get you to the effect you want faster. This chapter will show you how to deliver big, yet make it all look and feel ...
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