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C H A P T E R

What Was That?

Good audio captivates viewers, bad audio scares them away. Video editors are often strong on the picture side, but lacking in the audio area. It’s important to realize that audio is more than 50% of what people “see.” It is essential to get your mix right and to smooth out the rough spots—otherwise the viewer has to struggle to comprehend.

Reality television may have lowered the audience’s standards for image quality, but the demands for good sound have not diminished. Fix that hum, remove those pops, make the voice dynamic, and get the best mix. Learn to harness the incredible power inside the “box” to engage your audience.

An Audio Console  

You may never have considered the console as an audio tool, but it is. ...

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