2.1. Find and Keep Top Talent

The word talent can encompass numerous meanings, so here is what I mean when I think about what constitutes real business talent:

The Five C's of Talent

  1. Competence. At the very foundation, to be considered "talented," a person has to be highly competent in an area that is valuable in the marketplace. This person must possess skills, abilities, ideas, and information that others are willing to pay for. Truly talented people are fanatics for lifelong learning, with an insatiable desire to increase their skills and knowledge at every possible opportunity. Through books, magazines, CDs, podcasts, seminars, and mentors, every successful businessperson is a sponge for new ideas.

  2. Character. You can have the smartest person ...

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