Awesomely Simple: Essential Business Strategies for Turning Ideas Into Action

1.2. The Fundamentals of Creating a Vision

A true vision is an exciting, focused, realistic, and inspiring picture of what you and everyone else in your organization are trying to accomplish together. It's the reason you come to work every day, the impact you want to make on the world, the kind of company and products you aspire to build, the major strategies that make up the core focus of your business. Your vision does not have to be a Pulitzer Prize–winning literary masterpiece; it simply needs to be something that everyone can clearly understand and that people are honestly excited about pursuing.

I do not belong to the camp that says a vision must be specific, detailed, and measurable. I love visions that are highly detailed; they work ...