Chapter 1History of Analytics and Big Data
There are various definitions of analytics, but in my personal opinion analytics is a science and an art at the same time, where the science part is the ability to convert raw data into refined ready-to-use actionable information using the right tools for the right job, while the art part is interpreting the information and the KPIs created to manage and grow your business effectively. Analytics is thus the bridge between data and effective decision making that enables organizations and business leaders to move from making decisions based on gut feel to making decisions based on supporting data.
The question arises as to whether analytics is a new phenomenon or has been around for a long time. While ...
Get AWS Certified Data Analytics Study Guide now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
