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Axure RP 6 Prototyping Essentials by Ezra Schwartz

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Chapter 1. Prototyping Fundamentals

"We shape our tools, and thereafter our tools shape us."—Marshal McLuhan

I find Marshal McLuhan's insight to be especially intriguing in the context of tools that help us conceptualize and express user experience. In fact, my motivation to write this book has been shaped by my personal experience with Axure, since I started using it back in 2007.

What struck me then, and continues to excite me today, was the freedom to design, test, iterate, and present fully-clickable interactive prototypes. I did not need a developer. I did not need to spend months to learn a programming or authoring language. It was easy, fast, and fun. As someone who does user experience for a living, Axure afforded me my own user experience. ...

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