March 2012
Intermediate to advanced
368 pages
9h 13m
English
Content preview from B2B Digital Marketing: Using the Web to Market Directly to BusinessesBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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1. Understanding Digital Marketing
Evolution is part and parcel of marketing. Marketing as we know it today involves a number of different media and approaches that didn’t even exist 20 years ago; who knows what marketing 20 years in the future will look like?
The most significant marketing development of the past decade or so has been the embrace of Internet-related media and the development of so-called digital marketing. It’s not just about print ads and trade shows anymore; marketing today has to incorporate websites, search engines, email, blogs, and social networks. That makes for a lot more work than existed a decade prior, but also a lot more opportunities—especially for business-to-business (B2B) marketers.
What Is Digital Marketing? ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.