March 2012
Intermediate to advanced
368 pages
9h 13m
English
Content preview from B2B Digital Marketing: Using the Web to Market Directly to BusinessesBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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8. Creating a B2B Digital Marketing Plan
After you’ve decided how you want to include digital marketing in your overall marketing strategy, it’s time to produce a formal plan—a B2B digital marketing plan. Such a plan is an important roadmap for your digital marketing activities, and a way to measure the success of these activities.
For many B2B companies, digital marketing is a new thing. You don’t want to blindly enter into these new marketing activities; you need to know what you’re doing and why, and what your goals are. That’s why a digital marketing plan is the essential first step in implementing your B2B marketing strategy.
Why You Need a Digital Marketing Plan
I’m going to assume that, as a B2B marketing professional, you know all about ...
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