March 2012
Intermediate to advanced
368 pages
9h 13m
English
Content preview from B2B Digital Marketing: Using the Web to Market Directly to BusinessesBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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13. B2B Blog Marketing
Next up on our tour of B2B digital marketing vehicles is blog marketing. There are actually two types of blog marketing you can do—you can create your own corporate blog, and you can use other parties’ blogs to promote your products and services.
Both types of blog marketing are important to your B2B digital marketing plan. You can use blog marketing in the reach, acquisition, and retention phases of the B2B buying continuum.
Why Create a Company Blog?
Blogging is, by most accounts, an integral component of most B2B companies’ digital marketing strategy. Forrester reports that in 2010, almost half (49%) of B2B companies had their own corporate blog, significantly higher than the 32% who blogged two years’ prior.1
There’s ...
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