March 2012
Intermediate to advanced
368 pages
9h 13m
English
Content preview from B2B Digital Marketing: Using the Web to Market Directly to BusinessesBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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14. B2B Social Media Marketing
The biggest buzz in digital marketing today is social media marketing—marketing on Facebook, LinkedIn, Google+, Twitter, and other social networks. How important is social media to your B2B marketing strategy? What’s the best way for your company to use these social media?
Social media marketing is a new thing for many B2B marketers. Read on to learn how to best incorporate social media marketing into your company’s digital marketing plans.
Understanding Social Media
What is—or, rather, what are—social media? In a nutshell, social media are those websites, services, and platforms that people use to share experiences and opinions with each other. They cover everything from social networks (users share the details ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.