March 2012
Intermediate to advanced
368 pages
9h 13m
English
Content preview from B2B Digital Marketing: Using the Web to Market Directly to BusinessesBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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15. B2B Audio, Video, and Interactive Marketing
There’s a lot of different digital media you can include in your B2B marketing strategy. We’ve already covered website marketing and search engine marketing, email marketing and blog marketing, even social media marketing; now it’s time to look at the other media online—audio, video, and the interactive medium of web-based seminars.
As you might suspect, there are lots of ways to incorporate these into your digital marketing mix. How you do so depends to a degree on the media you choose as well as your company and the products and services you offer.
Using Podcasts for B2B Marketing
We’ll start with the audio side of things, in the form of online podcasts. A podcast is like a radio show that’s ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.