March 2012
Intermediate to advanced
368 pages
9h 13m
English
Content preview from B2B Digital Marketing: Using the Web to Market Directly to Businesses
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18. Quantifying Results
You can spend a lot of time and effort building your B2B digital marketing program. But how do you know when it’s working? More importantly, how do you know which components are working?
Analyzing the performance of your efforts is part and parcel of any successful marketing program. Fortunately, digital marketing is inherently more measurable than just about any type of traditional marketing you’ve used in the past.
Analyzing Digital Media Performance
The performance of most digital marketing media can be quantified rather objectively. Either the numbers are good or they’re not.
Note
Some digital media—social media ...
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