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Badass: Making Users Awesome
book

Badass: Making Users Awesome

by Kathy Sierra
January 2015
Beginner to intermediate content levelBeginner to intermediate
294 pages
7h 11m
English
O'Reilly Media, Inc.
Content preview from Badass: Making Users Awesome
6
The Challenge
Prologue
Luck always plays a role
Our job is to shrink
the role luck plays.
We don’t have the luxury of rolling
the dice and crossing our ngers.
We must increase our odds.
When it’s not luck or marketing
or lowest price... what is it?
7
The Challenge
Prologue
Does the best product win?
Does desirability increase as a function of quality?
Desirability
Quality
We use “desirability” here to include not only what we want-
but-don’t-have, but also what we have-and-want-to-keep/replace.
When you remove luck, marketing, and price from the equation,
is it quality that drives desirability?
Is it simply best product wins?
And if it’s quality that drives desirability, who denes “quality”
and “best” for a particular product or service? Is it based on
objective measurements of craftsmanship and materials? Is it
about speed or durability? Beauty? Strength? User-friendliness?
How does our denition of quality shift depending on the
product type and market demographics?
No, there are too many
examples where “best” is not
the bestseller...
8
The Challenge
Prologue
This is also true
Even if we could dene “quality” in some useful,
objective way for a given product or service, if we
really lik ...
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Publisher Resources

ISBN: 9781491919057Errata Page