August 2014
Intermediate to advanced
368 pages
11h 7m
English
Content preview from Balanced Scorecard Evolution: A Dynamic Approach to Strategy Execution
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Preface
SHORTLY BEFORE WRITING THESE WORDS, I looked up at the bookshelves lining my office and took in the artful panorama of colors, designs, and intriguing titles. My gaze soon fixed upon the row dedicated to the Balanced Scorecard and strategy execution, and as I reflected on the many titles, it wasn't long before I realized that anyone picking up this new book would quickly arrive at two questions:
- Why does the world need another Balanced Scorecard book?
- How is this one different?
LOOKING BACK AND LOOKING AHEAD
To answer those questions let's take a brief tour of the Balanced Scorecard's history. The tool began, humbly enough, as a system for organizations to improve their ability to measure effectively. For centuries the primary measurement of business had been financial. The Balanced Scorecard, while acknowledging the importance of financial yardsticks, represented a breakthrough by supplementing financial metrics with the drivers of future financial success in three distinct, yet related, perspectives of performance: customer, internal process, and learning and growth. The Balanced Scorecard also requires that performance measures used by an organization be derived from its unique strategy. Only then could strategy execution be tracked with rigor and discipline. This first-generation Balanced Scorecard, devoted almost exclusively to improved measurement, was immensely successful and popular, helping organizations around the globe better assess the execution of strategy ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.