Balanced Scorecard Success: The Kaplan-Norton Collection (4 Books)

C H A P T E R   O N E

Creating the Strategy-Focused Organization

THE ABILITY TO EXECUTE STRATEGY. A study of 275 portfolio managers reported that the ability to execute strategy was more important than the quality of the strategy itself.¹ These managers cited strategy implementation as the most important factor shaping management and corporate valuations. This finding seems surprising, as for the past two decades management theorists, consultants, and the business press have focused on how to devise strategies that will generate superior performance. ...