Balanced Scorecard Success: The Kaplan-Norton Collection (4 Books)

C H A P T E R   T W O

How Mobil Became a Strategy-Focused Organization

MOBIL NORTH AMERICA MARKETING AND REFINING (NAM&R) is perhaps our best example of putting the five principles of a Strategy-Focused Organization into practice. Bob McCool became chief executive of NAM&R in 1992; his executive vice president, Brian Baker, succeeded him in 1996. Together they transformed an underperforming organization that was inwardly focused, bureaucratic, and inefficient into the leader in its industry—a turnaround that improved operating cash flow by more than ...