P A R T ONE
TRANSLATING THE STRATEGY TO OPERATIONAL TERMS
Do YOU NEED A FINANCIAL PLAN? Call any of the major accounting firms and ask for their assistance. The results they deliver will be strikingly similar. Each plan will have a pro forma income statement, balance sheet, cashflow forecast, and capital plan. The actual contents of the plans may differ, based on the knowledge and experience of the accountant, but the structure will be the same.
Look at how the situation changes when you need a strategic plan. You can go to any of the major strategy ...
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