August 2013
Beginner
288 pages
6h 55m
English
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2 Working in radio
UNDERSTANDING RADIO
The first step to becoming a radio journalist is to understand the strengths of the medium and why it is so potent. You can use these strengths to produce powerful, memorable radio.
Radio versus newspapers and television
Many people think radio is the fastest-moving, most up-to-date, most portable medium available in any location from car to kitchen. They perceive newspaper news as lagging behind radio and television. The downmarket tabloids are seen simply as entertaining and titillating scandal sheets, focusing more on TV and movie stars than real news events. The broadsheet newspapers are perceived as more concerned with detailed analysis and comment.
Despite the advent of 24-hour news channels like CNN, ...
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