October 1997
Beginner
160 pages
4h 32m
English
In recognising the power of television pictures it is easy to undervalue the importance of the accompanying words. Yet the need for good writing has never been greater. Audiences are being asked to understand political, social, economic and environmental issues which will fundamentally affect their lives in the closing years of the 20th century and beyond. As a television reporter you will fail if what you provide is not comprehensible to ordinary people.
Despite the welcome development of news-related programmes dealing with specialist subjects, most television journalism is aimed at a general audience. Unlike newspapers, able to target readership precisely according to sociopolitical groupings, television ...
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