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Basics of Video Production, 2nd Edition by Graham Swainson, Des Lyver

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1  Studio production

All television production is about the process of putting across a message, from producer, scriptwriter, advertising agency or whoever to the viewer. The viewer could be anyone from the youngest child to the oldest pensioner. Sometimes the viewing audience is made very specific. For example a corporate video might only be seen by the board of directors of a company. Sometimes it is very broad - the Christmas entertainment shows watched by tens of millions, for instance.

Similarly the message could be very specialized, or very general. What all of these different types of programmes have in common though is the tools they use and, therefore, the processes involved in production. What this book aims to do is give you an understanding ...

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