Let's assume that only two outcomes are possible—heads or tails—and let's also assume that a coin toss does not affect other tosses, that is, we are assuming coin tosses are independent of each other. We will further assume all coin tosses come from the same distribution. Thus the random variable coin toss is an example of an iid variable. I hope you agree these are very reasonable assumptions to make for our problem. Given these assumptions a good candidate for the likelihood is the binomial distribution:
This is a discrete distribution returning the probability of getting heads (or in general, successes) out of ...