CHAPTER EIGHTEEN

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Make the Mostof Your E-Tools

Maximize your e-communications by blendinghigh tech with high touch.

—MARY CHRISTENSEN

Technology may have revolutionized your business but that doesn’t mean you can be complacent. In this sophisticated business climate it’s not enough to connect and communicate with your customers, prospects, and team members. You must engage, inspire, and excite them. By blending high tech with high touch you’ll gain the best of both worlds.

YOUR WEBSITE

Motivate visitors to your site to purchase your products, host a party, or explore the business by incorporating these strategies into your website design:

Always ...

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