CHAPTER NINETEEN

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Build Your Platform

Market your business by marketing yourself.

—MARY CHRISTENSEN

Direct selling is a relationship business, and that makes your contacts your most valuable asset. The more awareness, visibility, accessibility, and goodwill you generate within your target market, the more contacts you’ll create.

TRADE SHOWS AND OTHER EVENTS

Time will always be your most precious resource, and you must use it wisely. Although you certainly want your business to have the widest possible reach, the most cost- and time-effective places to build contacts are areas surrounding your own community. Decide where you want to grow (based ...

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